As many of you know, I have been working my tail off for more than a month trying to get Urban Outfitters to pull prescription drug related merchandise that they were selling in their stores and on their website. (See my post Urban Outfitters: WTF???)
Countless e-mails to the CEO of the company, tons of Tweets, the creation of a Facebook page dedicated to the cause, a bevy of Facebook posts; that all paid off this past Friday, when Urban Outfitters announced that they were pulling the merchandise in question from their stores and website.
In the grand scheme of things, my role in this was very small. Much larger roles were served by The Partnership at Drugfree.org, several state attorneys general, and the American Association of Poison Control Centers. But I do feel like my efforts helped, and I am enjoying the sweet taste of victory.
Although the statement issued by Urban Outfitters was disappointing--saying that these products were "misinterpreted by people who are not our customers"--the most important thing to me is that the merchandise is no longer for sale at UO.
This just goes to show you what can happen when a group of people band together for a cause. I am very grateful that teens and young people--the demographic of Urban Outfitters--will no longer be exposed to these products that make light of the misuse of prescription drugs.
I'm also pretty sure that Urban Outfitters CEO Richard Hayne will not miss getting e-mail from me every day.